I worked with the designer to take his 3d model into reality down to the nuts and bolts of each detail. We stripped a cargo trike down to its frame and started from the ground up. The trike was designed to be a popup experience for Yes To! to reach new customers on the street in Manhattan and San Francisco. It ambitiously had the presence of a larger marketing activation without having to bring a truck of supplies. Its expanding cabinet for storage, custom sampling dispensers for a majority of the product line, and a post experience photo op made the trike a hit in 2013.